About Ninja Selling

What is Ninja Selling?

Ninja Selling is a system is based on a philosophy of building relationships, listening to the customer, and then helping them achieve their goals. It is less about selling and more about helping people buy.

It is called Ninja Selling because one of The Group sales partners who helped develop the system was nicknamed “The Ninja” by the staff in his office. He had great sales volumes, great customer satisfaction and referrals and yet seemed to have a life outside of his career. He had by far the highest income per hour of any salesperson in the company. Larry Kendall began documenting the sales systems used by the original Ninja and other top sales people at The Group. Ninja Selling is the result.

Ninja Selling is based on a belief in abundance and the power of focused energy and synergy with others. The symbol used for Ninja Selling is the Japanese symbol for “Ki” or the universal energy (spirit) that connects all things. Ninja Selling is based in the philosophy of the non-violent martial art, Aikido – the way of harmonizing energies.


Ai (Harmony/Love)	Ki (Energy)	Do (The Way or Path)