History of Ninja Selling

Ninja Selling is a sales system developed by Larry Kendall and The Group, Inc., Real Estate Associates in Colorado and is now taught nationwide. The system is based on a philosophy of building relationships, listening to the customer, and then helping them achieve their goals. It is less about selling and more about helping people buy.

Ninja Selling helped The Group, Inc. be recognized by Realtor Magazine (July 2005) as the "highest salesperson productivity company in the United States" as measured by transaction side per sales associate.

It is called Ninja Selling because one of The Group sales partners who helped develop the system was nicknamed “The Ninja” by the staff in his office. He had great sales volumes, great customer satisfaction and referrals and yet seemed to have a life outside of his career. Larry Kendall began documenting the sales systems used by the original Ninja and other top sales people at The Group. Ninja Selling is the result.